The UK’s first ever live 3DTV broadcast by Sky
Sky TV has become the first broadcaster in the UK to send a live 3DTV signal to an current Sky+ HD set-top box, and display it on a 3DTV set.
The broadcast was sent across Sky’s existing satellite network and consisted of a 3D music event co-produced by Sky, 3D production company Nineteen Fifteen Productions and Island Records to coincide with a concert by the band Keane.
The live concert was also broadcast over the web in 3D on Keane’s website.
Broadcasting came from Abbey Road Studios where Sky used a simulcast of Keane’s live performance and transmitted it over a high definition satellite transponder, to be displayed on a high definition 3D TV screen.
Sky’s Director of Strategic Product Development, Gerry O’Sullivan explained ‘Being able to broadcast a live event in 3D is a real breakthrough as previous demonstrations have relied on recorded material. This is the first time we’ve broadcast a live event in 3D over satellite and it shows the significant progress we’re making with our research and development activity. The Keane event not only gave us new insight into our ability to deliver a rich and immersive live 3D experience into the home, but also confirmed that arts programming is another genre which has the potential to benefit from 3D.’
Gerry also added ‘We are continuing to talk to a range of different partners and content owners to find out how far we can take this technology and most importantly whether there is future consumer demand for 3D TV services.’
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